Milestone Pricing

No result, no fee.
That's not a slogan — it's our model.

Every engagement is built around agreed milestones. You define success. We hit it. You pay when we do. If we don't — you don't.

Process

How milestone pricing works

Transparent milestones from day one. No black-box engagements.

Step 01

Define success

We agree on specific, measurable outcomes — not hours billed. What does "done" actually look like for your business?

Step 02

Agree milestones

We break the engagement into stages. Each milestone has a clear deliverable and a fixed fee. You know exactly what you're paying for.

Step 03

We deliver

We work to hit every milestone. If the first one takes longer than expected, we don't charge extra — and we figure out why.

Step 04

You pay on results

Milestone hit ? you pay. Milestone not hit ? you don't pay. It's that straightforward. No hidden fees, no time-and-materials surprises.

Examples

Example milestone structures by service

Every engagement is different. These are examples — your actual milestones are set together based on your specific situation.

Service	Milestone 1	Milestone 2	Milestone 3
Database Reactivation	Audit complete Full CRM audit, contact classification, reactivation plan	Contacts reactivated Campaign sent, responses qualified, appointments booked	Revenue generated Reactivated contacts converted to paying customers
Business Model Optimisation	Model mapped Full business model audit, margin analysis, gap identification	Optimisations implemented Top 3 margin improvements deployed and measuring	Margin improvement verified P&L shows measurable improvement at agreed review date
Business Model Development	Model complete Business model canvas, GTM strategy, unit economics defined	Revenue path validated First commercial agreements or paid pilots signed	Scale pathway confirmed Repeatable revenue process documented and operating
Product Development	Strategy aligned Commercial outcomes mapped, KPI framework designed	Metrics moving First product metrics showing measurable improvement	Commercial result Revenue or conversion metric hit at agreed target
Employee Engagement	Diagnosis complete Honest assessment of engagement state, not just survey scores	Systems live Manager capability programme live, feedback systems deployed	Retention improved Measurable reduction in voluntary turnover of high performers
Performance Management	Framework designed Performance management system designed and approved	Managers trained Management team trained, first review cycles complete	Performance metrics improved Team performance metrics measurably improved at review
Project Management	Diagnostic complete Delivery blocker analysis, root cause report	Milestones on track First project milestone hit since engagement started	Project delivered Project delivered on time and on budget

Every engagement is different.
Let's design yours.

Tell us what you're trying to achieve. We'll tell you exactly how we'd structure the milestones — and you decide if it makes sense.

Start the conversation ?

Prefer a form? Send us an enquiry.

FAQ

Common questions

What if we don't hit a milestone?

You don't pay for it. We then diagnose why and adjust the approach. If we can't find a path to hit the milestone, we tell you — and we don't charge for the failed attempt.

Who defines the milestones?

We define them together. You bring the business context and the outcomes you need. We bring the expertise to design the path to get there. Neither of us sets milestones unilaterally.

What if the scope changes?

We agree new milestones. Original scope changes mid-engagement ? we renegotiate. No surprises billing you for work that wasn't planned.

Is there a minimum engagement?

Most engagements start with a diagnostic phase — typically 2–4 weeks. If you want to continue after the diagnostic, we agree milestones for the next phase. There's no lock-in.